PROFESSIONAL DEVELOPMENT

Courses for Industry Professionals

Enrich your career through short, focused, industry-relevant courses that will enhance your expertise, improve your effectiveness and expand your industry knowledge.

Browse our current courses below.

Our extensive, on-site training and coaching programmes are also available online to provide easy access to industry professionals and organisations across the globe.

Course content has been designed specifically for DMOs, convention bureaus and associations, though anyone involved in business events will benefit.

GainingEdge online courses are instructor-led, interactive 1.5-hour sessions offered live in key regions around the world. At the end of the course, participants will receive a Certification of Completion.

In our continued efforts to make industry learning as accessible as possible, GainingEdge has offered self-paced, flexible options since 2021, and we will continue to expand our current list of online learning opportunities.

We had a really great time with GainingEdge while getting the online training last year. This project has provided Seoul an opportunity to learn about the leading roles of convention bureaus, especially during difficult times like this. During the sessions, as a small and interactive group, we were able to freely discuss real issues in our industry and explored practical solutions together with GainingEdge.

I have personally gained enormous knowledge and best practices in MICE applicable to my professional duties. Moreover, the training provided a sound understanding of trends and the diverse responses to global industry challenges. The presenters were well-informed and ensuing discussion allowed us to share our thoughts and seek the views of others. I am very happy to be part of it.

– Ika Nazaruddin, PACTO CONVEX

Brand Development

DMO/CVB Funding and Modelling

Social Media Strategy

Lead Sourcing & Qualification

Local Host Development

The Bidding Process

The Brand Development course is designed to provide destinations with the insights they need to improve and sell their unique business events and/or tourism brand. An effective brand strategy includes clear thinking on how the brand is developed, managed and projected.

Course Topics

What makes your destination stand out as a business events and/or tourism destination?
How can you develop a strong value proposition?
How can you effectively plan and communicate your destination brand to your target audience?