Myanmar Tourism Marketing (MTM) with the support of the Development Partners Myanmar Centre for Responsible Business, Hanns Seidel Foundation and Myanmar Responsible Tourism Institute, has released a White Paper that is intended to provide guidelines and principles for the recovery of the tourism sector. 



The White Paper outlines seven recommendations:



<ol class="wp-block-list" type="1"><li>Put Safety First</li><li>Promote Domestic Tourism</li><li>Adopt a Phased Approach for Reopening to International Travel</li><li>Improve Destination Management and Market Segmentation</li><li>Revise the Current Approach to Marketing and Promotion</li><li>Build a Supportive Business Environment</li><li>Invest in Human Resources – Managing Talent During and After COVID-19</li></ol>



<a href="https://www.traveldailynews.asia/white-paper-released-on-principles-and-priorities-for-resta" target="_blank" rel="noreferrer noopener">Source</a>: Edited excerpt from TravelDaily News

HSF-tourism-covid-19-3-Eng-Aug192020.pdf.jpg

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