Destination & DMO/CVB AdvisoryGainingEdge Analysis & Research (GEAR)
GainingEdge was engaged to put together a business events development strategy and business plan for the Budapest Convention Bureau and Hungarian Convention Bureau.
The activation strategy clearly shows the strong potential to develop the business events sector and makes strong recommendations on a number of key strategic issues such as the positioning of the convention bureau in the institutional landscape, infrastructure development, staffing, budget and sales and marketing activities.
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Budapest, Hungary