Your Source for Benchmarking and Market Dynamics
GainingEdge Research can assist in the following:
- Convention bureau benchmarking
- Establishing IACVB’s first Standards Committee in 1986 – created industry’s first
sales measurement and management standards.
- Re-engineering IACVB Foundation’s CVB Financial Survey which encouraged financial
reporting standards so that bureaus would be able to benchmark and measure ROI.
- Establishing the Australian Association of Convention Bureaux (AACB) Standards Committee’s
annual sales and financial performance benchmarking survey.
- Establishing performance management systems at three bureaus in the US and one in
- Convention Bureau Best Practices
- Competition and Market Analysis
- Destination Perception Studies