GainingEdge Research can assist in the following:

• Convention bureau benchmarking
  • Establishing IACVB’s first Standards Committee in 1986 – created industry’s first sales measurement and management standards.
  • Re-engineering IACVB Foundation’s CVB Financial Survey which encouraged financial reporting standards so that bureaus would be able to benchmark and measure ROI.
  • Establishing the Australian Association of Convention Bureaux (AACB) Standards Committee’s annual sales and financial performance benchmarking survey.
  • Establishing performance management systems at three bureaus in the US and one in Australia.
• Convention Bureau Best Practices
• Competition and Market Analysis
• Destination Perception Studies