GainingEdge Business has a dynamic and extensive reach into the world's meeting
industry. Through our associates located around the world, through our customer
contacts and client database and through our frequent participation at trade shows,
seminars and industry events, we offer global sales support to companies, destinations
and venues wishing to develop their international markets.
Our sales support is customised and personal. We can assist in bid development including
lead research, qualification, prioritisation, bid briefs and bid strategies. By
working with us, your team learns the entire bid process and sharpens their skills
in securing business events.
We can help prepare and qualify buyer lists for client promotions including workshops,
sales calls, direct mail campaigns and promotions. We can help you establish and
develop sophisticated sales database and CRM systems that will increase your business
We can assist you in the following areas:
Business and Bid Development Support
- Business leads research, qualification and prioritisation including web research,
telesales, email, trade shows, and face to face meetings.
- Maintaining database and profiles of business prospects, bids in progress.
- Developing comprehensive bid briefs outlining requirements and market intelligence.
- Developing and implementing bid strategies.
- Communicating with association and corporate event planners and decision makers.
Programme (PDF, 55 KB)
- Assisting with bid documents and presentations.
Sales Activities Support
- Developing strategic and tactical sales and marketing plans.
- Executing plans including e-marketing campaigns, road shows, sales calls, buyer-seller
workshops and presentations to potential clients and stakeholders.
- Facilitating site inspections and familiarisation programmes including sourcing
and qualifying invitees, coordinating invitations and briefings.
- Representation and promotion at key industry trade shows and events.
Serbia – Winning Bids Through Startegic Lead Research (PDF, 75 KB)